Wherever To Go

UNIQLO

Brand Film - Direction

2017年にローンチされたアジア初のリージョナルキャンペーン『Wherever To Go』。タイのバンコクに本拠地を置く「Anonymous」がアジアに暮らす人々へのインタビューを行い、綿密なコミュニケーションデザインから構築したクリエイション。静岡県富士宮、長野県伊那、神奈川県鎌倉、東京都有明、浅草で撮影した映像では、美しい風土と旅する主人公の心の内を描いた。5篇各2分のブランドフィルムと共にメイキング映像も公開。

Launched in 2017, "Wherever To Go" is the first regional campaign in Asia. Anonymous, based in Bangkok, Thailand, interviewed people living in Asia and built this creation from in-depth communication design. Filmed in Fujinomiya, Shizuoka; Ina, Nagano; Kamakura, Kanagawa; Ariake and Asakusa,Tokyo; the film depicts the beautiful landscapes and the inner thoughts of the protagonists in their travels. 5 brand films, 2 minutes each, and a making-of film are also released.

Season 1 : Japan｜Inashi, Nagano

Season 1 : Japan｜Kamakura, Kanagawa

Season 1 : Japan｜Fujinomiya, Shizuoka

Season 1 : Japan｜Ariake, Tokyo

Season 1 : Japan｜Ueno/Asakusa, Tokyo

Director: Yutaka Obara (DRAWING AND MANUAL)
Strategy/Creative/Art Direction: Anonymous
Producer: Stephanie Peh
Copywriter: Ai Wei Lua
Digital/Code: Craig Neo
S/CD/AD: Felix Ng
Designer: Madeleine Pxr
Producer: Keigo Nakamura
Photographer: Junpei Kato
Making of Film Director: Noriaki Okamoto