Love the sport
Honda
Campaign - Direction / Produce
“Love the sport." and the symphonic poems "Zarathustra Speaks" and "Ode to Joy," the film elaborately lays out the sweaty moments of driving and sports. It's a challenge to myself, because I want to push the limits." and other dynamic scenes were carefully selected to match the copy, which overlays Honda's aspirations on sports.
Director+Director of Photography : Kiyoshi Ikemune (DRAWING AND MANUAL)
Producer: Noritaka Moriguchi (DRAWING AND MANUAL)
Production: DRAWING AND MANUAL + Harajuku Sun-Ad Co., Ltd. + Mt.Melvil, LLC
Agency: DENTSU INC.
Client: Honda Motor Co., Ltd.