Love the sport

Honda

Campaign - Direction / Produce


“Love the sport." and the symphonic poems "Zarathustra Speaks" and "Ode to Joy," the film elaborately lays out the sweaty moments of driving and sports. It's a challenge to myself, because I want to push the limits." and other dynamic scenes were carefully selected to match the copy, which overlays Honda's aspirations on sports.

Director+Director of Photography : Kiyoshi Ikemune (DRAWING AND MANUAL)

Producer: Noritaka Moriguchi (DRAWING AND MANUAL)

Production: DRAWING AND MANUAL + Harajuku Sun-Ad Co., Ltd. + Mt.Melvil, LLC

Agency: DENTSU INC.

Client: Honda Motor Co., Ltd.