Pure Select® Mayonnaise

Ajinomoto

Brand Film - Direction

The brand film “Relay of Pure” introduces the birth of AJINOMOTO's "Pure Select®︎ Mayonnaise. Following the thoughts of the manufacturers in their pursuit of deliciousness, their endless commitment to eggs, vinegar, and oil, and the journey of mayonnaise from ingredients to packaging and then to the dinner table, with the words, “Because pure feelings will make the feelings of those beyond pure,” this film is a rhythmically woven set to music and narrations such as “Let's keep choosing the pure one”.

Director : Yutaka Obara